About us


The SJBW Family has jewellery showrooms since 1995 in Lucknow, U.P. The first Fashion Jewell showroom opened at Aminabad, Lucknow. This was followed by a second showroom at hazratganj, followed by Bhootnath and then in Janpath.

Ourteam of SJBW not only promise beautiful, well crafted jewells but also deliver personalised and cared-for consumer experience. Each of the four Lucknow based stores have well trained personal with the singular objective of assisting the customers and ensuring a fulfilling experience while shopping at SJBW.

We offer jewellery that promises to last really long, with a finish that makes it almost impossible to distinguish from real gold jewellery. Our products speak for themselves, and we invite you to try our unparalleled range of fashion jewells items.



It is our sole mission to provide services par excellence, to all our customers.

We strive to fulfill the aesthetic and after sales needs of the clients... Because, we believe in delivering unrivaled value and try to be create life's memorable moments, with our finest craftsmanship, into fascinating jewellery for you... and that too, at reasonable prices.

Our eCommerce initiative is launched now in 2017 to make available the jewells of sjbw for our customers worldwide. The pricing of the jewells has been retained to be identical to that of the showrooms and the endeavour is to replicate the same incredible shopping experience as is in our stores.

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